About Estelar experience

THE STRUCTURE THAT TURNS PRESENCE INTO RESULTS

Operating across five continents, Estelar Experience is driven by one purpose: to turn every event into an experience that makes an impact and drives conversion.

Our Story

Great experiences take shape long before the build begins.

Estelar Experience was born from its founder’s more than two decades of experience in international events — expertise shaped through trade shows, mega-events and brand projects on some of the world’s leading stages.

That experience became a methodology: strategy, creativity and execution work together to turn presence into results.

Because we do more than deliver events. We deliver experiences that make business sense.

Ready to create your next experience?

Share your goals, and we'll show you the best way forward.

0 +
Projects delivered
Our Approach

THE ESTELAR WAY

Every Estelar Experience project is built to answer one simple question: what business outcome must this experience achieve?

From that definition, we structure every stage of the journey — from strategy to measurement — connecting creativity, operations and performance in one seamless workflow.

Our Team

BUILT TO OPERATE GLOBALLY

Estelar Experience brings together professionals across Europe and the Americas with a network of local partners in markets around the world.

This structure combines close collaboration, local expertise and operational control — ensuring consistency on every project, wherever it takes place.

Brenda Araújo

Founder & CEO

More than 20 years of experience in international events, brand experiences and global project management gave rise to Estelar Experience.

Throughout her career, Brenda has led projects across markets, formats and levels of complexity — from B2B trade shows to global mega-events — developing a clear understanding of what truly makes the difference: turning operational complexity into a seamless client experience.

Based in Barcelona, she now leads Estelar’s strategic and creative direction, ensuring that every project combines intelligence, operational excellence and meticulous attention to detail.

Natalia Bernardes

Head of Business

Based in Ireland, Natalia leads Estelar’s client relationships and new business development.

She connects each project’s objectives with the company’s strategic, creative and operational capabilities, ensuring clarity, alignment and seamless coordination throughout the journey.

ESG & Inteligência

At Estelar Experience, we believe great experiences must also deliver impact responsibly, efficiently and measurably.

That is why ESG is embedded in how we conceive, produce and refine every project — from material selection and operational logistics to relationships with local suppliers and behavioral insights at events.

Because the future of events will be shaped by the ability to create value more efficiently, with less waste and smarter decisions.

Today, our actions focus on three operational pillars:

Materials

We prioritize reusable, recyclable and low-impact solutions. Modular stands can be reused across multiple trade shows, reducing consumption and waste.

Operations & Logistics

We work with local suppliers in every market, reducing the need for international transport and ensuring efficient operations with a lower environmental impact.

Post-Event

We provide sustainability reports with clear environmental and social impact data, linking responsibility to project performance.

ESG as an Ongoing Journey

We believe in consistent progress, operational accountability and transparency. Our ESG journey continues to evolve — with a focus on making every experience smarter, more efficient and more responsible.

Where We Work

WE DELIVER WHERE YOUR BRAND NEEDS TO BE

Estelar Experience supports companies at trade shows, conferences and international events with the same standard of quality, control and attention to detail.

Estelar Experience was shaped by work at some of the world’s largest gatherings in business, entertainment, sports and innovation. That depth of experience informs every project we deliver — combining strategic vision, local adaptation and excellence in execution.

iGaming & Bets

ICE Barcelona, ICE London, SBC Summit Lisboa, SBC Summit Rio, BiS SiGMA São Paulo, SiGMA Europe (Roma), SiGMA Americas, G2E Las Vegas, GAT Expo, PGS Lima

Food & Beverage

Anuga (Colônia), Alimentaria (Barcelona), SIAL (Paris), Fispal (São Paulo), Food Ingredients Europe, Gulfood (Dubai), APAS Show

Sports & Mega-Events

FIFA World Cup Brasil 2014, FIFA World Cup Qatar 2022, FIFA Women’s World Cup Austrália/Nova Zelândia 2023

Organizations & Institutions

United Nations, Rio+20

Entertainment & Media

CCXP (São Paulo), Burning Man (Nevada), ARD/ZDF

What’s Your Next Event?

Schedule a Meeting

Share your event details and discover how Estelar Experience designs and delivers experiences that drive real business results.

Fresh Sales